Since joining Twitter in February, Football Head Coach Paul Wulff has amassed more than 1,000 followers. Wulff’s tweets are one of the most popular of the more than 50 WSU affiliated Twitter accounts.
“To a certain extent (Twitter is) still experimental,” said Barbara Petura, associate vice president for University Relations. “But it’s still a way to get publicity out.”
Petura said Cougar Athletics has probably been the most successful WSU Twitter user so far, and for other WSU users, “it’s still early in the revolution.”
Petura runs the WSUPullman Twitter account. She began it soon after the university moved to paperless internal communication last year. She said the decision to use only electronic media for internal communication was made to save money and help the university become more sustainable.
The move has decreased costs, Petura said, but Twitter’s role in the decrease is currently unknown.
“It Twitter saving money or making money? We don’t know yet,” Petura said. “Is Twitter building us new connections? Yes.”
For the faculty and staff at the Edward R. Murrow College of Communication, joining Twitter was an attempt to better reach out to students and alumni, said Brett Atwood, a clinical assistant professor in the college.
“It’s popular because the followers mostly consist of Murrow alumni or students who want to stay connected to the
Atwood said Twitter is also popular and successful because it works by “opting in,” and people are choosing to receive information, rather than having it forced upon them.
However, keeping the account also requires constant upkeep. In addition writing tweets, Atwood monitors all the activity on the Murrow College Twitter page in an attempt to block spam and keep the page appropriate. He said he pulls out one or two tweets a week.
A negative of Twitter is that users are unable to see the links they click on, Atwood said. In the past, some of the links posted on the
“Twitter is a young format,” Atwood said. “It needs to look at issues such as spammers, piggybacking (on popular terms), and URL shorteners.”
Despite its relatively new status, Petura said Twitter has already been adopted by many major universities.
“Twitter lets us connect with people easily all over the world, depending on who you can get to follow you,” she said.
The WSU Twitter accounts are also being used for more than event or speaker announcements. Petura said the WSU Spokane Twitter account has a focus on the health sciences. When Barbara Chamberlain, WSU Spokane public affairs director, attends important meetings, she’ll “tweet the high points of what key people have said,” Petura said.
“We just really added Twitter as another tool,” Petura said. “Some units use it more than others.”
President Elson S. Floyd has even considered using Twitter, though for now he has decided to focus on his blog, said Brandon Scheller, communication coordinator for University Relations and the President’s Office.
“I’m not sure he sees it yet as a method that would be beneficial to communicating with students,” Scheller said. “But I wouldn’t be surprised if he chooses to use it in the future.”
Atwood said a lot of social networking sites go through hype cycles, and that’s likely what Twitter is experiencing right now.
“The idea of Twitter is here to stay,” he said. “Whether Twitter remains the dominant platform has yet to be seen.”
Sources:
Barbara Petura - 509-335-1980
Brandon Scheller - 509-335-6292
Brett Atwood - 509-335-0113